Anna Titova, Consultant for Antal Russia’s Marketing department
Companies rarely make online marketing a standalone marketing function. Instead, knowledge of online marketing and promotion tools is considered very much a part of the skills requirement for general marketing candidates. Online marketing therefore is often included in the responsibilities of marketing professionals such as content manager, PR manager, marketing manager etc despite the fact they often o not have the dedicated experience required. Alternatively this activity is instead outsourced to a specialist agency.
